The best independent stores have something you can feel the moment you walk in. My job is to make sure it shows up everywhere else, too.
You built something real. The product, the loyalty, the history, the way it feels when someone walks in. That part is done.
What's missing is the throughline — the website, the email, the feed, the campaigns all coming from the same woman who's greeting you at the door.
That's the work. Not more. Clearer.
