Work With Me
I work with independent stores and founder-led brands that already have something — and know it's not coming through the way it should.
You know every rack, every decision, every choice that got you here. That intimacy is your superpower. It's also your blind spot.
Your customer walks in fresh. She decides in seconds whether she gets it, whether she wants to stay, and whether she wants to buy. A great outside eye doesn't replace what you built. It makes sure she sees it the way you do.
Editorial Lead — from $4K/month
Substack direction and execution. Editorial calendar and recurring formats. Light voice guidance across channels. Monthly check-ins.
Brand Partner — from $6K/month
Everything above, plus ongoing brand POV, campaign, and story development, editorial oversight across Substack, email, social, and in-store. Regular in-store time (approx. one day a week). Focused on aligning how the brand shows up everywhere.
Creative Partner — from $10K/month
Everything above, plus lead on major brand initiatives and collaborations. Deeper involvement in product storytelling and merchandising. Hands-on support for shoots, events, and brand activations.
